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Celebrate Individuality this Valentine’s Day

Our Journal

Celebrate Individuality this Valentine’s Day
Celebrate Individuality this Valentine’s Day


Have you thought about your plans for this Friday 14th February? 

For some, it’s a romantic occasion with their partner.

For others, a cruel reminder that their lovelife is not going so well.


Whether you’re planning to spend your evening at a candle-lit dinner, or alone with a tub of ice cream, find out what we think of Valentine’s Day, and you may find it’s no more than an excuse to enjoy yourself like any other holiday! 

What do we mean by Individuality? 


We like to preach that beauty is beyond skin deep, and looking good is only a part of feeling good; what makes us truly beautiful, is the same thing that makes us individuals. 


We all have our own characteristics, and they are never something to be ashamed of, but something we should embrace. The more unique, the better - and once we’re comfortable with who we are, we can become the best version of ourselves. 


This is why we want to celebrate individuality. Because loving yourself is the most important thing for your happiness. 


“Today you are You, that is truer than true. There is no one alive who is Youer than You.”

What to celebrate this Valentine’s Day


It’s very easy for some to spend this holiday feeling unhappy, underwhelmed or underappreciated - but it’s not all about expressing or confessing your love for somebody else. It can be whatever you want it to be to make you feel loved!


While the likes of France go all out in their city of love, Brazil has a Lovers Day party, and in Taiwan they exchange flowers - but not everywhere regards Valentine’s as a romantic occasion restricted to couples. In Japan, they exchange chocolates, and in China, they worship the moon, stars & fairies!


Don’t let commercialism fool you into thinking you can’t enjoy a holiday celebrated worldwide, just because you don’t have a partner; and if you do, remember it’s not all about flowers, chocolates and expensive dinner dates. 


This Valentine’s Day, take time to love yourself. Not by engrossing yourself in arrogance, but by taking time to be kind to yourself, find reasons to be confident in who you are, remind yourself of your achievements, then go out (or stay in!) and ensure that you have a good time being you!

Products for all


Sometimes, a little retail therapy can make us all feel good.

We have a range of products that can help install some confidence so you can celebrate being you, regardless of your race, gender or sexuality.


Smoothen your skin for a smitten smile with our grape scented bubble clay mask!


Why be sheepish when you can shimmer with our highlighters?


Empower those whiskers with a our range of beard products!


Self tan for self love with our selection of tanning waters!


Articulate your true self with our lip gloss or matte.


Or unshackle self assurance with our false lashes!

Happy Valentine’s Day!